Where Creative Florists Grow Their Business as Beautifully As Their Art

The Roots of My Business Philosophy

Hey, I am Jacqulyn Wulff, the founder of Wulff Insights! As the old business adage goes, “An entrepreneur tends to bite off a little more than they can chew, hoping they quickly learn how to chew it.” This perfectly captures the challenge many small business owners face as they juggle multiple tasks and responsibilities. I help businesses take control of this chaos by streamlining and systematizing their financial processes, turning overwhelming workloads into manageable, efficient operations that foster growth and success.

How Can I help you?

Perfect for designers who need organized, accurate books without extra strategy or advisory. This package keeps your financial foundation clean so you always have reliable numbers to work from. Starting at $450/month.
- Receipt collection + digital organization
- Categorization of income and expenses
- Monthly bookkeeping
- Bank & credit card reconciliations
- Simple monthly financial reports (P&L + balance sheet)
- Email support for basic bookkeeping questions
Designed for floral creatives who want more insight, not just basic books. This package gives you cash-flow visibility and financial structure so you can make confident monthly decisions. Starting at $850/month.
Includes everything in Package 1, plus:
- Monthly cash flow statement or cash flow summary
- Job profitability tracking (events, weddings, installs, etc.)
- Accounts receivable & payable support
- Monthly check-in (light advisory)
- Customized chart of accounts for floral event businesses
The highest level of support for floral designers who are ready to scale, optimize pricing, and understand their numbers like a CEO. You get full financial oversight, strategic planning, and customized pricing guidance to maximize profit per event. Starting at $1500/month.
Includes everything in Package 2, plus:
- Full pricing strategy development (recipe costing, margin targets, minimums, delivery/strike pricing)
- Fractional CFO services (monthly financial analysis + recommendations)
- Budget creation + rolling financial forecasts
- Monthly sales + profit coaching
- Email support for financial strategy questions
- Bi-weekly check-in calls
- Additional Strategy Calls
  - Add-On Range: $100–$200 per extra meeting
- Payroll Services
  - Add-On Range: $150–$350/month (depending on headcount)
- Accounts Payable Management
  - Add-On Range: $150–$450/month
- Accounts Receivable Management
  - Add-On Range: $150–$400/month
- Event Profitability (One-Time)
  - Add-On Price: $250–$600 per event
- Cleanup or Catch-Up Bookkeeping (One-Time)
  - Add-On Range: $2,000 + depending on months

Let’s Grow Together

Just like each of your floral designs, Wulff Insights packages are unique and made just for your business. Your creative floral designs deserve a business that grows and flourishes along with your talent. Whether you're just starting out or looking to scale, I am here to support your journey every step of the way.

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They Were Where You Are Now. Here’s What Happened Next

Blogs -Beyond the Bloom

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